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Merchandising Rant.

You know what's been bugging me lately? The ads for Del Monte Fruit Undressed.

It's fruit in a convenient, easy-to-carry package.

You know what else comes in a convenient, easy-to-carry package?


And fruit costs a whole lot less too. For bonus points it's totally biodegradable and won't leave wrappers and lids moldering in landfills for the next million years.

Seriously -- how dumb do they think people are?


Mar. 5th, 2010 05:15 pm (UTC)
au contraire...
it's not that people are stupid (because they are) in this case, it's that American's are lazy. They are marketing that they will peal the fruit, remove any excess pith, segment cut, measure and package your snack for you.

Sure, it takes at most half an hour to do all that and package it in a reusable, resealable, recyclable tupperware type container, so that it fits neatly in a lunch bag, but we're so "on the go and don't have time". It's also just another take on the "snack packs" we had growing up, only they've stripped off the corn syrup (both regular and high fructose) and put it in a container that won't slice some poor, negligent kid's thumb and get them sued for multimegabucks.

Heck, remember when cell phones were just to make and receive calls? Now, we Facebook, tweet, sms, mms, IM, email, take pictures and video, play music, organize our lives, set our DVR's (for some), play games, surf the Web, and a bazillion other things - all because we're so "on the go and have to stay connected"

Just remeber, "you need a thneed," and with that, I'm going to step off of my soap box...

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