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Merchandising Rant.

You know what's been bugging me lately? The ads for Del Monte Fruit Undressed.



It's fruit in a convenient, easy-to-carry package.

You know what else comes in a convenient, easy-to-carry package?



Fruit.

And fruit costs a whole lot less too. For bonus points it's totally biodegradable and won't leave wrappers and lids moldering in landfills for the next million years.

Seriously -- how dumb do they think people are?

Comments

furious_mold
Mar. 3rd, 2010 04:38 pm (UTC)
The ads for those 100 calorie foods in little packages bother me. Are people that insane about portion size? You can use a measuring cup! I also hate the individually wrapped Dole prunes being marketed now. They come in a cylindrical container full of dried prunes. Each prune is wrapped in a package. Is that really necessary?
furious_mold
Mar. 3rd, 2010 04:39 pm (UTC)
I also think this individually wrapped fruits marketing is directed towards germ phobic people.
hopita
Mar. 3rd, 2010 04:55 pm (UTC)
OMG I can't believe I forgot to mention those ridiculously overpackaged prunes!
furious_mold
Mar. 3rd, 2010 05:08 pm (UTC)
I want to, like, go into stores and open them right now and dump them into a bulk bin! But what would I do with the packaging?!!! I would have to make some kind of necklace or shirt out of them.

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