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Merchandising Rant.

You know what's been bugging me lately? The ads for Del Monte Fruit Undressed.



It's fruit in a convenient, easy-to-carry package.

You know what else comes in a convenient, easy-to-carry package?



Fruit.

And fruit costs a whole lot less too. For bonus points it's totally biodegradable and won't leave wrappers and lids moldering in landfills for the next million years.

Seriously -- how dumb do they think people are?

Comments

( 8 comments — Leave a comment )
furious_mold
Mar. 3rd, 2010 04:38 pm (UTC)
The ads for those 100 calorie foods in little packages bother me. Are people that insane about portion size? You can use a measuring cup! I also hate the individually wrapped Dole prunes being marketed now. They come in a cylindrical container full of dried prunes. Each prune is wrapped in a package. Is that really necessary?
furious_mold
Mar. 3rd, 2010 04:39 pm (UTC)
I also think this individually wrapped fruits marketing is directed towards germ phobic people.
hopita
Mar. 3rd, 2010 04:55 pm (UTC)
OMG I can't believe I forgot to mention those ridiculously overpackaged prunes!
furious_mold
Mar. 3rd, 2010 05:08 pm (UTC)
I want to, like, go into stores and open them right now and dump them into a bulk bin! But what would I do with the packaging?!!! I would have to make some kind of necklace or shirt out of them.
freetobeme
Mar. 3rd, 2010 04:43 pm (UTC)
Can I tell you a secret? People ARE really dumb.
fiannaharpar
Mar. 3rd, 2010 06:24 pm (UTC)
Yes. This.

Unfortunately, people are dumb.
(Deleted comment)
_aqualung_
Mar. 5th, 2010 05:15 pm (UTC)
au contraire...
it's not that people are stupid (because they are) in this case, it's that American's are lazy. They are marketing that they will peal the fruit, remove any excess pith, segment cut, measure and package your snack for you.

Sure, it takes at most half an hour to do all that and package it in a reusable, resealable, recyclable tupperware type container, so that it fits neatly in a lunch bag, but we're so "on the go and don't have time". It's also just another take on the "snack packs" we had growing up, only they've stripped off the corn syrup (both regular and high fructose) and put it in a container that won't slice some poor, negligent kid's thumb and get them sued for multimegabucks.

Heck, remember when cell phones were just to make and receive calls? Now, we Facebook, tweet, sms, mms, IM, email, take pictures and video, play music, organize our lives, set our DVR's (for some), play games, surf the Web, and a bazillion other things - all because we're so "on the go and have to stay connected"

Just remeber, "you need a thneed," and with that, I'm going to step off of my soap box...
( 8 comments — Leave a comment )

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